Grammar lessons for Nike??

What is Nike trying to say?? This shirt caught my eye and my friend commented, who would want to wear a shirt that carries such an uncivilized sentence. If Nike meant to say, "I like to be on top" as in, I like to be first, then should it be "I LIKE TO BE ON THE TOP"??? The phrase "I like to be on top" means I like to be positioned on top of an object. So, what does that shirt really mean?? Hmmm... the real meaning, well it lies in the hands of the Nike company.